Jamie Macken is Partner at Livewire where he specialises in brand sponsorship, media partnerships and Advertiser Funded Programming. A former Newstalk and RTÉ television researcher and producer, Jamie has produced a range of broadcast genres, including the 2010 FIFA World Cup.

More recently, Jamie has led agency side communications teams for Heineken during the 2013 and 2014 Heineken Cups, as well as UEFA Champions League campaigns. He also worked closely with Three Mobile across the brand’s FAI and IRFU sponsorships.