Brian Nolan and his wife Rachel founded Nobó in late 2012, born out of their passion for food. The company released its first product, 'Frozen Goodness', a healthy dairy free alternative to ice cream, in late 2013, and it is now stocked in approximately 350 stores around Ireland, in addition to outlets in the UK, and UAE.

It is the world's first ice cream alternative made from avocado and coconut milk, and sweetened with pure honey, and has been judged as one of the 'Top 50 Foods' in the UK and Ireland at The Great Taste Awards. Brian’s background is originally in finance, having worked for extended periods in both Sydney and New York, before returning home in 2012 to start the business.